SEO stands for “Search Engine Optimization“. So from the name we could know it is something which should be related to Search Engine.. you are absolutely correct..!! As you know there are many search engines for e.g. Google, Bing, MSN, etc. but 90% of the users prefer Google over any other search engine. Search engine plays an important role to find the different websites based on our requirement. SEO is the process affecting the flagrancy of the website or a web page in the search engine results and those results are known as “natural” or “organic” results. The difference between the local search engine and SEO is that SEO also helps the business to optimize in the later stage.
There are millions of websites in the world and every website has its own rank that is called as “page rank”. So let’s say, I am an owner of small flower store located in Mumbai, India and now I have decided to promote my store through a website then I will choose a sensible name like “www.themindfeed.net”, now my website will be assigned a rank somewhere in the millions as I have just started the website. Coming back to the search engine part, let’s say if want to buy flowers then you will search for flower shops in Mumbai you will get the results now Google will give no of results search engine found and time associated to find those results, if you scroll down the page you will see the that there are different page numbers for the same results.
The results and pages of the results may vary accordingly as per the search keyword. 86% percent of the people in the world don’t bother to click and visit the websites or results on next page. So if people only visit the 1st page of the related search it is very important that your website should be listed on the 1st page i.e. your website’s page rank should be very good to be listed on the 1st page of the search result. Out of which most of them click on the first 3 genuine links (not the ads) that are known as “golden triangle”. Based upon your website’s rank your website will climb to that “golden triangle”, in order to make sure your website is on the listed page SEO plays an important role to help you improve your page rank.
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There are two types of SEO:
1. Online SEO:
Online SEO is basically based on keywords, so, for instance, let’s consider you have a website and the content on that has specific keywords that will help the search engine to recognize those keywords and get the results accordingly. Keywords play a very important role for a website in order to improve the page rank.
2. Offline SEO:
Offline SEO works on the backlinks, many people may not know what the backlink is.. backlinks are basically are the links created by traffic directed from very popular websites for e.g. Social networking, Discussion board, newsletters etc.
Now consider my website www.themindfeed.net, in order to create my backlinks to my website I need to get the visitors from the popular websites like Facebook, Times of India, BBC world so in order to get the traffic from those you need to promote your website on those websites. And this is how backlinks will be created to your website.
Backlinks are very important to get traffic/visitors to the website and due to which some visitors may turn into the customers as well.
For Page ranks, backlinks and keywords I will write a special blog to understand it in a more detailed way.