The pet industry has experienced significant growth over the past three years, with spending reaching $118 billion in 2019. Analysts predict that this industry will more than double by 2030 to $277 billion. The pet industry is dog-dominated, with dog owners spending, on average, $1,480 per year, while an average of $902 is spent annually by cat owners. However, there are relatively few startups that cater specifically to cats. Smalls is one of the few startups that is focused solely on cats, providing fresh food to cat owners. The company recently raised $19 million in Series B funding, which will be used to open a first-of-its-kind cat café and expand into retail while growing the company’s headcount by 25%. The new funding will also be invested in product innovation. Smalls has experienced significant growth since its launch in 2017 and currently feeds over 100,000 cats. The company has doubled year over year in both customers and revenue since 2017, growing to eight figures in sales. Despite this growth, Smalls has a path to profitability and intends to continue investing in product innovation to bring healthier food and products to market.
New funds allow Smalls cat food to enter retail for the first time.
