Influence Of Chatbots In Digital Marketing

In era of technology each business has started getting their online appearance. The main objective of a business website is increasing appearance and engaging customer, displaying products and clearing doubts if any. When a website is subjected to a support & service there is always a chance of adopting chatbots for help. You might have probably seen chatbots everywhere, on websites, eCommerce store and etc. but why exactly have chatbots been deemed such?

The answer lies in question itself, that a chatbot is the best interface for customer care because of the myriad advantages it offers from being accessible to efficient. That is to say it benefits companies by loyally serving its consumers or customers. However to gain customers a company has to have a good marketing strategy. This is where chatbots come into play. Other than impressing the present customers with its hospitable personality, a chatbot does the same with a company’s potential customers.

According to a research, 57% customers preferred live chat to get their queries answered. Also, for communicating with a chatbot, there is no need to leave the page or move onto a new application. You just have to click on the conversational window which is present on the page you are currently on. This is the strategy that companies aim at.

  • Connection between you and your consumer

While a customer is surfing on the internet, the companies can use chatbots to latch onto the customers. From then on, a chatbot acquaints the customer with the company, its features, vision, a catalogue etc. and how it can be a suitable option for the consumer. Additionally it helps in promoting you by interacting with people regarding the brand benefits, discounts and other promotional offers. In simpler words it provides an overview of the company and why it is worthy for the consumer.

  • Solve queries

Not only does the chatbot introduce your company, it answers any query or misunderstanding the consumer has. Moreover it does so in a matter of seconds and at any time of the day reflecting on a chatbot’s yet another advantage.

  • Engage Customers after sales

One of the digital marketing strategies is to ensure that your buyers are satisfied with their purchase and also send routine follow-ups. Also, chatbots can help in announcing a new offer or a new product launch. Thus chatbots can help maintain a good relationship with both potential and existing customers.

  • Help increase sales

While chatbots are interacting with customers, they can be programmed to collect data, monitor customer behaviour and keep a check on the buying pattern of the consumers. Using the data, businesses can get an idea of the consumer mindset and the buying pattern of the consumers. This data can help businesses understand the market value of the product and can plan their digital marketing strategies accordingly. This will help your company save money and time by not hiring additional resources.

  • Feedback from customers

Customers can submit their feedback to the chatbot. These genuine feedbacks can help the company grow and work on their shortcomings accordingly.

Therefore chatbots truly can become your company’s “ambassador” for digital marketing and work wonders in the years to come.

If you are interested to know more about chatbots check Relations AI

Shreyas Kulkarni

I  am founder at Relations AI and a passionate chatbot developer, having a keen interest in Automation and Artificial intelligence. With an aim to improve digital marketing and business management, I am relentlessly working to make it accessible for all kinds of businesses

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