Elon Musk, the founder of multiple companies such as Tesla and SpaceX, has overtaken former President Barack Obama to become the most followed person on Twitter with over 133 million followers. This achievement is particularly impressive as Obama had held the title for many years and is known for his popular tweets.
Musk’s presence on Twitter is unique as he often uses the platform to share personal insights and respond to his followers directly. He has been known to make jokes, engage in debates, and even offer job opportunities through his tweets. This approach has helped to build his loyal following and has set him apart from other high-profile Twitter users such as Obama, Justin Bieber, and Katy Perry, who typically use their accounts for more professional purposes.
While Musk’s popularity on Twitter has undoubtedly helped to build his personal brand, it has also had a significant impact on the public perception of his companies. For example, he has used Twitter to promote Tesla’s electric cars and SpaceX’s rocket launches, often sharing updates and behind-the-scenes footage with his followers. These tweets have helped to create a sense of excitement and interest in his projects and have likely contributed to their success.
However, Musk’s Twitter presence has also been criticized at times. In 2018, he was sued by a diver for defamation after he insulted the diver on Twitter. Musk has also been known to make controversial statements and share conspiracy theories on the platform, which some believe could harm his credibility.
Despite these concerns, Musk’s impact on Twitter cannot be denied. His unique approach to the platform has helped to build his personal brand and promote his companies in a way that is both engaging and informative. Whether he will continue to hold the title of most followed person on Twitter remains to be seen, but for now, his popularity on the platform is as strong as ever.
