Acquisition of Digital Media Management to aid in social and online marketing marks a strategic move for Keywords. #marketing #socialmedia

Keywords Studios, a global creative services provider for the gaming and entertainment industries, has acquired Digital Media Management (DMM), a full-scale digital marketing agency based in Los Angeles. With over 200 employees, DMM offers integrated social media strategy, management, creative and influencer solutions to clients in the entertainment and video games sectors. DMM will join Keywords Studios’ Engage division, alongside other expert brands in marketing, player support, and player research offerings. DMM’s capabilities, which include an 11,000 square-foot production studio and a proprietary software platform called Creator Lab, will help to scale Keywords Studios’ influencer offering, and build on its vision to offer holistic marketing programs for clients.